Posh Nosh
Upmarket sausages are helping to power a sizzling sales boom for the humble banger, according to a new report.
This year Britons will eat around 189,000 tonnes of sausages - a 17% increase on 2000.
Sales are forecast to hit £530m by the end of 2005, up 23% in just five years, according to market analysts Mintel.
The banger's popularity is partly due to the launch of more up-market varieties such as duck and orange or red Thai and lemongrass, said the report.
David Bird, consumer analyst at Mintel, said British bangers were benefiting from the image makeover.
He said: "Manufacturers today are reinventing sausages as posh nosh with quality-led production, after the association with mechanically recovered meat and cheap fillers tarnished the perception of this humble British staple."
Sausages have even made it on to the menus of upmarket London restaurants such as The Ivy.
Two in five adults always try to buy British sausages and bacon where possible.
This year Britons will eat around 189,000 tonnes of sausages - a 17% increase on 2000.
Sales are forecast to hit £530m by the end of 2005, up 23% in just five years, according to market analysts Mintel.
The banger's popularity is partly due to the launch of more up-market varieties such as duck and orange or red Thai and lemongrass, said the report.
David Bird, consumer analyst at Mintel, said British bangers were benefiting from the image makeover.
He said: "Manufacturers today are reinventing sausages as posh nosh with quality-led production, after the association with mechanically recovered meat and cheap fillers tarnished the perception of this humble British staple."
Sausages have even made it on to the menus of upmarket London restaurants such as The Ivy.
Two in five adults always try to buy British sausages and bacon where possible.
6 Comments:
At 4:47 PM, Christopher D. Bate said…
I prefer snousages. The ones dogs have.
At 6:19 PM, clew said…
mmm. sausage.
At 7:21 AM, Anonymous said…
I must say I really like bangers and mash too.
Harry, a banger is a sausage.
At 1:31 PM, BagOfNothing.com said…
i didn't know a sausage could be reinvented.
At 6:18 PM, Anonymous said…
hmmm yummy!
At 4:36 AM, Valerene said…
i adore sausages! now you are just making me hungry. how i wish i had the time to have a barbeque, grilling sausages...hmmm
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